R4 800.00
The importance of content strategy and curation for a company cannot be overstated. From supporting the company’s overall vision, to forming lasting impressions for customers through marketing, content strategy and creation can be one of the major pillars that ensure company success. Learn more about the role of content strategy and curation within organisations.
 Digital learning |
 Start anytime |
 Months course access |
 Skillsoft LMS access |
 Online Skillsoft mentor |
 Certified by Optimi College |
Course fee: R4 800.00
Deposit: R1 200.00
Monthly instalments: R900.00 x 4
Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:
Course code: C01306
Course overview:
What are Aspire Journeys?
Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:
The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.
Modules and topics covered:
Track 1: Strategic Thinking & Execution
Viewing the Big Picture Strategically
Using Strategic Thinking as a Manager
Strategic Product and Service Management
Business Execution: How Things Get Done
Synchronize Goals to Optimize Your Team
Track 2: Organizational Skills
Saving Time by Setting Goals
Managing Your Time So It Doesn’t Manage You
Sharpening Your Focus to Stay on Track
Organizing Your E-mail
Track 3: Critical Thinking & Problem Solving
Outwitting Your Cognitive Bias
Problem Solving: Defining and Stating the Problem
Problem Solving: Generating Solutions
Problem Solving: Choosing and Implementing the Right Solution
Solve Problems Using Systems Thinking in the Workplace
Leveraging the Power of Analogical Thinking
Track 4: Writing Skills
Getting the Details Right: Spelling Basics
Abbreviating, Capitalizing, and Using Numbers
Using Punctuation Marks
Creating Well-constructed Sentences
Troublesome Words and Phrases: Usage Mistakes in Writing
Writing Effective E-mails and Instant Messages
Track 5: Customer Focus
Embracing a Customer-obsessed Mentality
Customer Service: Adapting to Your Customers’ Cues
Customer Service: Interpreting Customers’ Service Priorities
Customer Service: Discovering Customer Needs
Customer Service: Fostering a Service Mindset
Track 6: Social Media
Effective Digital Community Management
Understanding Approaches to Social Media Communication
Track 7: Digital Marketing
The Four Ps: Essential Factors in Marketing
Creating Brands through People and Planning
Track 8: Business Storytelling
Telling a Business Story
Motivating Action with a Compelling and Data-driven Story
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Course type: Short course
Industry partner: Skillsoft
Certification: Certificate confirming course completion.
Certification issued by: Optimi College
Assessment information:
Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track. There are no external certification exams for this course.
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our digital learning courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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