R5 554.50
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides and have an effective digital marketing strategy. In this course, you’ll learn about marketing strategies that will help you connect with your customers.
 Digital learning |
 Start anytime |
 Study duration (Months) |
 Skillsoft LMS access |
 Online Skillsoft mentor |
 Certified by Optimi College |
Course fee: R5 554.50
Deposit: R1 800.00
Monthly instalment: R625.75
Payment duration: 6 months
Study duration: We recommend a total of 30 hours of study, e.g. study 1 hour per day and complete your course in 1 month.
Skillsoft course access: 12 months
Course code: C01287
This course is intended for:
Anyone who wants to participate in planning digital marketing initiatives for organisations of any size, or those who want to learn how to promote their own products or services. This is an entry-level course that provides a basic understanding of digital marketing principles and strategies.
Modules and topics covered:
Essentials of Marketing
Marketing: The Process and Functions that Build Customer Relationships
Creating Brands through People and Planning
The Four Ps: Essential Factors in Marketing
Building Trust: Ethics and the Marketing Mix
Applying Competitive Advantage to Marketing Strategies
Essentials of Public Relations
Strategies for the Modern Public Relations Professional
Writing Skills for Public Relations
Marketing in the Digital Age
Reaching Customers Digitally
Helping Customers Find You
Managing Your Corporate Reputation Online
DMI: Digital Marketing Essentials
Embracing the Digital Opportunity
Building a Digital Market via Websites and Email
Social Media and Social Selling
Creating Effective Social Customer Service
Assessing Digital Challenges and Risks
Expanding Your Digital Mindset
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Course type: Short course
Certification: Certificate confirming course completion.
Certification issued by: Optimi College
Assessment information:
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our digital learning courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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