Marketing

Name: Marketing
SKU: C01022
Price: 2970.00 ZAR
Availability: InStock

R2,970.00

The Optimi College marketing course is designed to teach candidates the skills to cover campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer.

Course number: C01022 Categories: Commerce Academy, Distance Learning, Sales and Marketing, Short Courses

Commerce Academy, Distance Learning, Sales and Marketing, Short Courses

Mode of delivery: Distance learning
Subjects:
Subject breakdown
Effective Presentations
Influencing Others
Organisational Communication
Direct Marketing

Effective Presentations
Fundamentals of presentation
Audience analysis and supporting material
Building presentations
Presentation mechanics
Presentation process
Question-and-answer session
Fundamentals of persuasion

Influencing Others
About Persuasion
Understanding the Why’s and When’s of Persuasion
Sources of Resistance to Persuasion
Overcoming Resistance to Persuasion

Organisational Communication
Communication basics
Leadership and motivation
Relational context and organizations
Technology in the workplace
Context, stress, and managerial tools innovation and change
Power, politics, and diversity

Direct Marketing
How to use direct marketing to build your business
Planning your direct marketing campaign
Creating a direct mail package