R3 960.00
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. Public relations (PR) professionals are vital for connecting with your audience and conveying your key brand messages in a clear and engaging manner.
 Digital learning |
 Start anytime |
 Months course access |
 Skillsoft LMS access |
 Dedicated Skillsoft mentor |
 Certified by Optimi College |
Course fee: R3 960.00
Deposit: R990.00
Monthly instalment: R990.00 x 3
Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:
Course code: C01333
Course overview:
What are Aspire Journeys?
Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:
The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.
Modules and topics covered:
Public Relations & Advertising
Strategies for the Modern Public Relations Professional
Writing Skills for Public Relations
Conquering the Challenges of Public Speaking
Getting Your Pitch Heard
Presenting Virtually
Preparing a Great Virtual Presentation
Building and Delivering a Great Virtual Presentation
Conveying Your Message without Words
Unleashing Your Self-confidence
Marketing
Marketing: The Process and Functions that Build Customer Relationships
Creating Brands through People and Planning
The Four Ps: Essential Factors in Marketing
Building Trust: Ethics and the Marketing Mix
Applying Competitive Advantage to Marketing Strategies
Improving Marketing with Big Data
Social Media & Digital Marketing
Understanding Approaches to Social Media Communication
Effective Digital Community Management
Writing, Editing, & Communication Skills
Using the Parts of Speech
Getting the Details Right: Spelling Basics
Abbreviating, Capitalizing, and Using Numbers
Using Punctuation Marks
Creating Well-constructed Sentences
Troublesome Words and Phrases: Usage Mistakes in Writing
Writing and Preparing an Effective Speech
Writing with a Professional Mindset
Clarity and Conciseness in Business Writing
Editing and Proofreading Business Documents
Expanding Your Communication Skill Set
Creativity & Problem Solving
Expanding Your Communication Skill Set
Unleashing Personal and Team Creativity
Nurturing the Creative Power of Your Team
Get Organized and Stop Procrastinating
Problem Solving: Defining and Stating the Problem
Problem Solving: Generating Solutions
Problem Solving: Choosing and Implementing the Right Solution
Leveraging the Power of Analogical Thinking
Research & Planning
Preparing and Implementing a Business Plan
Business Execution: How Things Get Done
Using Strategic Thinking as a Manager
Viewing the Big Picture Strategically
Recognizing Organizational Risks
Assessing Organizational Risks
Managing Organizational Risks
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Course type: Short course
Industry partner: Skillsoft
Certification: Certificate confirming course completion.
Certification issued by: Optimi College
Assessment information:
Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track. There are no external certification exams for this course.
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our IT Academy courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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