R3 400.00
Social Media Strategists are responsible for the company’s digital marketing strategies when it comes to social media and other digital platforms. Their expertise with online branding and social media can help the company increase their reputation and assist with marketing efforts. This Journey is based on real-time market information from Lightcast and focuses on the role of the Social Media Strategist within organizations.
 Digital learning |
 Start anytime |
 Months course access |
 Skillsoft LMS access |
 Online Skillsoft mentor |
 Certified by Optimi College |
Course fee: R3 400.00
Deposit: R850.00
Monthly instalments: R850.00 x 3
Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:
Course code: C01303
Course overview:
What are Aspire Journeys?
Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:
The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.
Modules and topics covered:
Track 1: Social Media Marketing
The Four Ps: Essential Factors in Marketing
Marketing: The Process and Functions that Build Customer Relationships
Effective Digital Community Management
The Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine Learning
Digital Relevance: Developing Marketing Content and Strategies that Drive Results
MIT Sloan Management Review on Social Media Marketing
MIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social Media
MIT Sloan Management Review Article on Are You Managing Your Risks From Social Media?
Track 2: Data Analysis, Research, and Tools
Big Data Fundamentals
Big Data Interpretation
Improving Marketing with Big Data
Finding the Quality in Your Data
Data Literacy for Business Professionals
Data Analytics for Managers
Data and Analytics for Senior Managers
Working with Data for Effective Decision Making
Evaluating Systems with Data Modeling
Data Analysis and Root Cause Analysis in Six Sigma
Framing Opportunities for Effective Data-driven Decision Making
Product Management: Market Research Basics
Using Research Tools in Google Docs 2020
Using Research Tools in Word 2019 for Windows
Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Track 3: Writing & Communication Skills
Understanding Approaches to Social Media Communication
Expanding Your Communication Skill Set
Writing with a Professional Mindset
Writing Skills for Public Relations
Strategies for the Modern Public Relations Professional
Simply Said: Communicating Better at Work and Beyond
Think on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job
How to Write Effective Business English: Excel at E-Mail, Social Media and All Your Professional Communications
Track 4: Tools of Social Media: Introduction
Creating Brands through People and Planning
Effective Digital Community Management
The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Course type: Short course
Industry partner: Skillsoft
Certification: Certificate confirming course completion.
Certification issued by: Optimi College
Assessment information:
Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track. There are no external certification exams for this course.
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our digital learning courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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