R2 520.00
AI along with generative AI is a cutting-edge technology that will transform nearly every business function, ranging from content creation and product design, to improving customer experience and marketing new ideas. While the benefits of AI are immense, the technology has its limitations and poses some ethical considerations. In this Journey designed for front-line learners, you will be introduced to AI concepts and ethical considerations.
 Digital learning |
 Start anytime |
 Months course access |
 Skillsoft LMS access |
 Online Skillsoft mentor |
 Certified by Optimi College |
Course fee: R2 520.00
Deposit: R630.00
Monthly instalments: R630.00 x 3
Duration: You will have Skillsoft access to this course for 12 months. The average time required to work through the syllabus is:
Course code: C01297
Course overview:
What are Aspire Journeys?
Aspire Journeys are guided learning paths designed and published by Skillsoft. These courses provide:
The learning path for each journey comprises tracks of content in a recommended order. Completing all content within a track completes the track. Completing all tracks within the journey completes the journey.
Modules and topics covered:
AI for Marketing Professionals Track 1: Activate
AI Foundations Awareness (Entry Level)
AI in the Workplace
Responsible Use of AI
Considerations for Using AI Responsibly
AI for Marketing Professionals Track 2: Accelerate
Harnessing AI for Marketing Success Awareness (Entry Level)
Harnessing AI for Marketing Success
PR Scandal
AI for Marketing Professionals Track 3: Transform
Prompt Engineering Fundamentals for Programmers Literacy (Beginner Level)
Generative AI Marketing Lab: A-B Testing Variations
Generative AI Marketing Lab: Blog Post & Article Generation
Generative AI Marketing Lab: Creating Engaging and Interactive Surveys
Generative AI Marketing Lab: Customer-Buyer Persona Development
Generative AI Marketing Lab: Hyper-Targeted Ad Copy
Generative AI Marketing Lab: Level up Your LinkedIn Posts with Generative AI
Generative AI Marketing Lab: Leverage AI to think like a CFO for Marketers
Generative AI Marketing Lab: Product Descriptions
Generative AI Marketing Lab: Prompt Crafting for Marketers
Generative AI Marketing Lab: SEO Optimized Content
Academic grade: No minimum school pass requirements or formal prerequisites.
Language: Proficiency in English (course material and support only available in English).
Expertise level: Beginner
Equipment: Access to a PC or laptop with a reliable internet connection.
Effort: Self-paced learning online.
Course type: Short course
Industry partner: Skillsoft
Certification: Certificate confirming course completion.
Certification issued by: Optimi College
Assessment information:
Each track concludes with a final internal assessment that will test your knowledge and application of the topics presented throughout that specific track. There are no external certification exams for this course.
Dedicated support team
We understand that students may require guidance and support to navigate the learning journey, and our Client Services team is always ready to assist them in every possible way. Our team is readily available during office hours and can be contacted via email, phone, WhatsApp and social media.
Skillsoft Learner Management System (LMS) access
Skillsoft is an online learning management system that offers all students enrolled for any of our IT Academy courses compelling content, interactive videos, quizzes, mentoring and practical simulations/virtual labs. The platform allows students to learn at their own pace.
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